Being able to control and foresee threats against your products is our mantra, whether that is illicit trade, counterfeit, illegal cross-border sales, contraband, or IP infringement (e.g., across social media platforms, online marketplaces, or websites).
Our legal partners cover all aspects of enforcement in every region and any language worldwide. This background makes us able to act and react against any challenge your company, brand, or product may encounter. Besides thriving (and succeeding) in preventing illicit trade, in case of an emergency, our team of experts (and set up) will be able to help within days, and even within hours.
Crawling
Our advanced crawling technology allows us to systematically scan the internet for unauthorized use of your brand. We monitor social media platforms, e-commerce marketplaces, websites, forums, and even the dark web to ensure full coverage.
By using a combination of automated crawlers and expert human review, we can detect counterfeit products, brand impersonations, phishing attempts, and illegal reselling activity. The continuous monitoring provides real-time alerts, giving you visibility into where and how your brand is being misused.
The vast amount of raw data collected is carefully analyzed, categorized, and refined to ensure that only relevant information reaches you. Our process removes false positives and irrelevant findings, while adding context and enrichment to highlight what matters most. We focus on delivering actionable insights, not noise, so that your teams can quickly prioritize and respond to real threats.
Beyond filtering, we also track patterns over time, allowing us to identify new risks, shifts in criminal behavior, and emerging marketplaces. This intelligence adds long-term value by strengthening both tactical enforcement and strategic planning.
Evidence
Enforcement requires strong and reliable evidence. We document every step of the discovery and collection process in a forensically sound manner to ensure full legal validity. Screenshots, metadata, transaction records, and other relevant artifacts are preserved to meet evidentiary standards across multiple jurisdictions.
This means the collected material can be used directly in support of takedown requests, civil or criminal legal action, or internal compliance reporting. By building solid evidence packages, we reduce the time it takes for platforms and authorities to act, while increasing the likelihood of permanent removal of infringing sites, accounts, or sellers.
Reporting
Transparency and accountability are at the core of our process. Before moving forward with enforcement, Defensive provides you with detailed, structured reports that summarize findings, outline risks, and recommend actions. These reports are shared for your review and approval, ensuring that every takedown is aligned with your strategy and priorities. You remain in full control, while we handle the operational burden.
Market Surveillance
Our surveillance extends beyond counterfeit detection into full brand protection. We identify unauthorized sellers, track grey-market activities, and monitor distributor and reseller pricing to safeguard compliance with your policies. We also watch for reputational risks such as misleading claims, defamatory content, or manipulated reviews. When violations are detected, we prepare and send notifications, cease-and-desist letters, or escalate to legal channels as required. This ongoing vigilance strengthens your brand, protects your market share, and secures consumer trust.
Take Down
Once your approval is given, Defensive initiates takedown procedures against infringing accounts, listings, or sites. After enforcement, our work does not stop. We continue to monitor and blacklist offending parties to prevent repeat offenses and new criminal activity. This persistent follow-up ensures that offenders do not simply reappear under new names, providing long-term protection rather than temporary fixes